COMPOUNDINGCircles
HomeExperiencePricingFAQsAboutApply for a seat →
Compare. Copy. Compound.

The AI peer group
for business owners.

Join a private network of business owners and senior leaders who meet every month in groups of ~10 to share their AI strategies, results and ideas, and fast-track AI adoption in businesses just like yours. Bring your hardest AI challenge each month, and leave with answers from peers who've already tried them.

0 competitors12 online sessions4 London daysBy application
Apply for a founding seat → See how a circle works
01 / Compare02 / Copy03 / Learn04 / Compound
In the roomAccountancy firmsLaw firmsRecruitment agenciesEstate agentsDental groupsHome servicesHVAC and tradesBoutique consultanciesInsurance brokersFinancial plannersArchitectsVeterinary practicesProperty managementLogisticsCare providers

Sound familiar?

Six things that are true in most established businesses right now
00

Three rituals. Every month.

The AI P&L · The Exchange · The Masterclass
01—03
01 Ritual 01

The AI P&L

Every tool on the table. Line by line.

Each owner opens their AI numbers, line by line: tools, spend, hours saved, what broke and what got killed. Then the room responds.

  • One shared template, same every month
  • Benchmarks across the circle
  • Confidential to the room
Owner 07 · this monthIllustrative
Copy that2
ChatGPT Team, 12 seatsQuotes, emails, job notes
£2,880 / yr9 hrs / wk
Meeting notetakerClient calls, site visits
£1,440 / yr4 hrs / wk
Overpaying1
Proposal software, AI add-onUsed by two people
£6,000 / yr2 hrs / wk
Killed1
AI phone receptionistBroke on rebookings
£3,600 / yr0 hrs
15 hrsa week back across the team
£6,000flagged as overpaying
£3,600cancelled this month
02 Ritual 02

The Exchange

Steal from other sectors.

Best practice and use cases traded across sectors. It's where the imagination problem gets solved, and where each owner commits to one change before next month.

  • Show and tell from the floor
  • One commitment each, reported back
  • Hot seat for whoever is stuck
Borrowed this monthIllustrative
Dental group→Vet practiceRecall reminders drafted from the booking system
HVAC→Home servicesQuotes written from the engineer's voice note
Law firm→AccountancyEngagement letters drafted from the first call
Before you leave · one commitment each
  • Cancel the unused proposal add-on
  • Notetaker on every client call
  • Quote drafts from voice notes
  • One AI champion per team
03 Ritual 03

The Masterclass

The core of the business, rebuilt.

In-depth live sessions, online and in London, on the core strengths every owner needs: pricing, operations, sales, hiring, finance. Each rebuilt for the AI era and taught across industries.

  • Led by operators, not presenters
  • Live, virtual and in person
  • Recorded for members
A small group in armchairs with laptops while a facilitator sketches at a whiteboard
Q1Operations and the back office
Q2Sales, marketing and clients
Q3People, hiring and training
Q4Finance, pricing and risk
Inside a session →

How a circle works.

Small, non-competing, on a rhythm
04
10–20

Owners per circle

Small enough that everyone opens their numbers. Big enough to cover a dozen industries.

0

Competitors in the room

Same sector in different regions, or different sectors entirely. Never the firm down the road.

12

Online sessions

Monthly, about three hours. The three rituals, every time.

4

London days

Quarterly, in person. Masterclasses, site visits and dinner.

A circle yearFounding circles start January 2027
JanQ1 · OperationsOnline circle 01
FebOnline circle 02
MarOnline circle 03London day
AprQ2 · Sales and clientsOnline circle 04
MayOnline circle 05
JunOnline circle 06London day
JulQ3 · PeopleOnline circle 07
AugOnline circle 08
SepOnline circle 09London day
OctQ4 · Finance and riskOnline circle 10
NovOnline circle 11
DecOnline circle 12London day
Online circleLondon dayMasterclass theme

Built for the businesses everyone drives past.

Owners, not tech people
05

The money isn't in another AI startup. It's in the owner with a profitable firm, a good team and no time to work out which AI hype is real.

If you're a founder, owner, partner or senior leader in an established business and you sign off the spend, this is for you. No technical background needed. Bring your numbers and your questions.

Accountancy firmsLaw firmsRecruitment agenciesEstate agentsDental groupsHome servicesHVAC and tradesBoutique consultanciesInsurance brokersFinancial plannersArchitectsVeterinary practicesProperty managementLogisticsCare providersAnd more
The seat rule. One seat per sector per region. If you join as an accountancy firm in Leeds, no other Leeds accountancy firm joins your circle.

Beyond the circle.

Optional. Not the point.
06

Most members only need the room. For the ones who want more, the rest of Compounding is a phone call away.

NameTypeWhat it isStatus

Done-with-you implementation

Build

For the few who want it built. We scope, build and hand over the automations and agents, with your team ready to own them.

On application

AI governance review

Govern

Policy, data rules, supplier checks and EU AI Act exposure, in plain English, for firms that handle client data.

On application

Team hackathons

Challenge

Bring your staff into it. A one-day AI challenge on a real business brief, designed for non-coders.

On request

Vetted suppliers

Vendor room

Later on, vetted AI vendors and implementers apply to pitch. Members decide who gets the room, and every pitch is labelled as one.

Coming later
Membership and pricing →
07 · The ones owners ask first

Questions, answered straight.

All questions →

Do I have to share real numbers?

Yes, that's the point. Everything said in the circle stays in the circle, every member signs the same confidentiality terms, and nobody in the room competes with you.

I'm not technical. Is that a problem?

No. Most members won't be. The circle is about decisions an owner makes: what to buy, what to stop, what to try next and who owns it.

How much time does it take?

One virtual session a month, four London days a year, and whatever time you put into your monthly commitment. Most owners will spend an hour or two a week between sessions.

How is this different from a course or a consultant?

A course teaches you once. A consultant builds one thing. A circle runs all year, with peers who've already tried what you're about to try, and a room that asks what you shipped.

Founding circle · London · January 2027 · By application · Up to 20 seats

Open the books. Compound together.

Seats are limited and every application is reviewed. If it's a fit, a 20-minute call follows: your business, your AI spend and whether your sector's seat is still open.

Apply for a founding seat → See membership

Not sure where you stand? Take the AI maturity test →